Over the past 6 months, Amazon has shut down the accounts of over 600 Chinese brands, involving about 3,000 sellers, confirmed by Cindy Tai, Amazon's global vice president and head of Amazon's Global Selling-Asia. Friday, the US e-commerce giant announced an upcoming update for its cross-border e-commerce park in Hangzhou, eastern China. The park will be transformed into the company's first sales training center.
The vice president explained that the reason for Amazon's crackdown is the massive fabrication of user identities, sellers' bribes with the third parties, in addition to the abuse of comment function, the mass production of fake comments, and the illegal selling of products. Amazon has sent warnings to relevant sellers, but it had to stop the cooperation as improper behaviors remained.
Ironically, the new sales training center in Hangzhou is supposed to offer consulting services to sellers, covering an area of over 1,000 square meters. The center is expected to open in the second half of 2022.
It's been speculated that Amazon conducted the operation in China for political causes, which Tai denied on Friday. She said the revenue growth of Chinese sellers on Amazon remains impressive over the previous year, without any negative influence by the company's efforts.
With the new sales training center, Amazon is expected to provide more localization services. "We must transfer the rampant development model of cross-border e-commerce to an elaborative one," Tai said.