Chinese smartphone brand Xiaomi has surpassed Apple to become the second largest smartphone vendor based on worldwide shipments in the second quarter of 2021, according to the latest numbers from research firm Canalys.
Xiaomi captured 17 percent of global market share, behind Samsung’s 19 percent but ahead of Apple’s 14 percent. Xiaomi’s shipments jump 83% year-over-year in the second quarter, while Samsung grew shipments by 15 percent and Apple by just one percent.
Oppo and Vivo, both owned by Dongguan-based BBK Electronics, took the third and fourth place with roughly 10 percent of the market.
Xiaomi continued its strong growth in emerging markets, with 300 percent growth in Latin America and 150 percent in Africa, as well as 50 percent growth in western Europe according to Canalys.
“Xiaomi is growing its overseas business rapidly. As it grows, it evolves. It is now transforming its business model from challenger to incumbent.”” Canalys Research Manager Ben Stanton says, citing sales boosts in regions including Western Europe, Africa, and Latin America.
Xiaomi’s growth were contribute mainly by budget-price devices.
“It is still primarily focus on the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively,” Canalys said.
Canalys also noted that global smartphone shipments grew by 12 percent last quarter.
Despite the double digit growth in shipments, Xiaomi is still facing the major challenge that all gadget makers must overcome, which is the global chip shortage.