TikTok Partners With Shopify to Promote Social E-Commerce

October 28, 2020 6:41 pm

Beijing (PingWest)- Canadian e-commerce company Shopify announced on Tuesday it has inked a partnership agreement with TikTok to help its one million merchants to reach young and new audience and boost sales on TikTok.  

Under the agreement, Shopify merchants will be able to create and run market campaign for TikTok by installing the new TikTok channel app from the Shopify App Store.  

Once installed, it allows Shopify merchants to sell product via video advertisements, where TikTok users can click on an advertisement to buy the product.  

Based on TikTok algorithm based content recommendation machine, these advertisement allow Shopify’s merchants to target their audience across gender, age and user behavior.   

All transactions will happen via Shopify’s site, so it helps the Toronto-based firm to drive sales online, and the partnership will expand to other shopping features later, these features will let users browse merchants’ products and shop directly through the TikTok app.

According to a Shopify statement, the two companies “will also work together to test new commerce features” over the coming months.

Prior to the announcement, Shopify and TikTok had been working together to test various social commerce trail.

The two companies had been testing a new shopping button that allowed TikTok content creators to link their Shopify storefront from their videos.

TikTok parent company ByteDance has been ramping up its development for social shopping and e-commerce features by forging a partnership in overseas market.

But it contrasted with what it has done in the domestic market. Douyin, the Chinese version of TikTok, has recently announced plan to ban links to third-party e-commerce platform such as Alibaba’s Tmall and Taobao and as ByteDance aims to build up its own e-commerce ecosystem for its app.