BEIJING (PingWest) — AliExpress, Alibaba’s B2C e-commerce platform that allows Chinese individuals and small business to sell their products to foreign customers, opened its first pop-up store in France and showcased hundreds of commodities directly to French customers, according to Xinhua News Agency on Sunday, September 27.
The pop—up store totals nearly 2,600 square feet. It displayed more than 300 clothes, home appliances, among others, attracting lots of local consumers’ patronage. Additionally, the store also sold products through live streaming.
Bastien Bato, General Manager of AliExpress France region, said that “AliExpress business boosted in France and Spain,” adding that “The open of the pop-up store in France is a water test to get feedback from consumers.”
Some domestic French people said they found live streaming a fresh and interesting form to sell goods.
Zhang Qi, Director of AliExpress Overseas User and Marketing, said France is one of the most significant overseas markets to AliExpress, and the company aims to upgrade logistics network and apply mobile payments in France to improve user experience. Additionally, the company plans to feature live streaming and create social community in the future.
Launched in 2010, products on AliExpress are sold to over 220 countries and regions.