Didi Aims to Triple Daily Rides in China to Over 100 Million in Three Years

March 25, 2020 10:50 pm

Beijing (PingWest)- China’s largest car-hailing firm Didi Chuxing has set a plan of completing more than 100 million rides per day within the next three years, which is nearly three times over Didi’s current daily capacity, the company said in a public announcement on Wednesday (March 25).

The plan dubbed “0188” is made up of goals that includes at least 100 million daily orders, monthly active user base of 800 million globally and a penetrations rate of over 8% in the domestic mobility service market including public transport service lie bus services and private transport service like ride-hailing. All goals should be achieved in the next three years.

As of the end of 2019, Didi is capable of achieving daily rides between 20 million and 30 million on average. However, achievement of 8% penetration rate could be challenging given the fact that public transport service is mainly controlled by local government, experts familiar with the matter said.

Didi has launched its on-demand shuttle bus service “Didi Bus” in July 2015, which travel the routes between Beijing and Shenzhen. Didi has further penetrated the domestic bus service market in March 2016 when it set up a CNY16 million joint venture with state-owned Shenzhen Bus Group.

Following an announcement of its new goals for the next three years, Didi also made some key changes to its current senior management team.

Fu Junhua, one of Didi Chuxing’s five senior vice president, will be leaving the firm for personal reasons. Fu Junhua joined the company in 2015 and she hold various key senior positions that has been responsible for the company’s finance, legal, procurement, and administrative work. Then in 2018, Fu led Didi’s newly established mobility group, overseeing Didi’s core businesses including bike-sharing and public transportation services.

Zhang Zhidong, head of two-wheel services, and Zhaohai, head of designated driving, will directly report to Didi’s CEO Chengwei after Fu’s departure. Shi Donghai, who is leading the product and development team in the community mobility group, will report to Didi’s chief technology officer Zhang Bo.

Didi’s ride-hailing has been seriously affected by the COVID-19 as passengers were afraid of going out. The number of daily orders on Didi’s app during the pandemic outbreak has plunged to less than 10 million at its lowest level.

To minimize the effect, Didi has invested CNY 100 million to install plastics dividers between driver and passenger seats to avoid physical contact and contain the spread of the pandemic. Didi has begun to pilot the initiative in several cities including Wuhan, Shenzhen, Taiyuan since February 8th, more than 8000 Didi’s cars will be installed the plastic dividers by March 2.

For oversea markets, Didi has launched a USD10 million special fund to compensate drivers who have been diagnosed with the coronavirus.

The fund will compensate Didi ride-sharing drivers and food delivery couriers in Asia and Latin America countries including Australia, Brazil, Chile, Costa Rica, Panama, Japan and Mexia.