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Apple expands retail operations in China with new store in Shenzhen

April 28, 2023 9:34 am

Tech giant Apple has recently expanded its retail operations in China by opening a second Apple Store in the southern city of Shenzhen. The launch marks the 55th official store in the greater China region, according to Apple’s press release.

The new store, located in Luohu MixC mall, sets a pickup deck to deliver online orders onsite to customers.

Apple's new Shenzhen store draws in eager fans ahead of grand opening. Photo/PingWest
Apple's new Shenzhen store draws in eager fans ahead of grand opening. Photo/PingWest

In order celebrate the opening of the new store, Apple has planned to provide its loyal fans with specially-designed limited-edition T-shirts on Friday. Posts on Chinese social media suggest that dozens of enthusiasts have already started queuing up outside the store since Thursday night, in anticipation of the grand opening.

Apple's new Shenzhen store draws in eager fans ahead of grand opening/PingWest
Apple's new Shenzhen store draws in eager fans ahead of grand opening/PingWest

The new store is decorated with a “Padang Light stone floor and a timber veneer-clad wall” sourced from China. Apple claimed that they are sustainably with the capacity of maximizing visibility within the store.

According to the press release, Apple had previously opened another store in Shenzhen back in 2012, which has been operational for over a decade. This store has witnessed an impressive footfall of more than 22 million visitors since its opening.

The smartphone giant has recently accelerated its global presence. On April 20, it opened a store in India’s capital New Delhi.