Temu, the online dollar store owned by PDD, debuts on the 2023 Super Bowl commercial campaign. Listed on Nasdaq in 2018, PDD Holdings has over $100 billion market captilization.

Super Bowl, the annual American football championship game, attracts millions of viewers and is one of the most-watched television events in the US. In addition to their massive reach, Big Game commercials are also known for their high production values and creative content. 

According to Ad Age and USA Today's Ad Meter, a 30-second spot in this year’s Big Game cost $7 million. Some of the biggest Super Bowl advertisers over the years include Budweiser, Pepsi, Ford, and McDonald’s.

A spokesperson for Temu said, “It’s our first time, and we are thrilled to be part of the 2023 Big Game lineup to share Temu’s mission of quality at affordable prices. Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer. ‘Shop Like a Billionaire’ is no longer a dream because of Temu.”

As part of its marketing campaign for the Super Bowl, Temu gave away $10 million with its "Shake & Cheer" promotion. In addition to its Super Bowl debut, the shopping app has also announced its expansion into Canada, with shipping to begin this month. 

Launched in the US in early September, Temu offers a wide range of products at jaw-dropping prices like wool coats for $19.49, fanny packs for $1.98, necklaces for under $1, eyeshadow palettes for $3.19, and many more. 

Fueled by bargain-hunting shoppers and the company's wide-ranging promotions, Temu has been the No. 1 shopping app in the App Store in recent months, dethroning both Amazon and Shein.