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Beyond Meat launches first online store on JD.com to boost sales in China

July 16, 2021 2:48 pm

Beyond Meat has launched an online store in China’s JD.com as the U.S-based meatmaker aims to boost sales in China where consumption of meat alternatives is low.

Detail:

The company said in a statement that the e-commerce channels will help it to expand businesses in Beijing and Shanghai, then make further expansion to 300 cities across China.

JD.com's 18 cold chain warehouses will provide delivery of Beyond Meat products to consumers within 48 hours of orders being placed, the company said.

In April, 2020, Beyond meat entered China through a partnership with Starbucks China.

In June, 2020, Alibaba signed a deal with Beyond Meat to open the plant-based burgers in supermarkets and grocery stores across mainland China.

Under the agreement, Alibaba rolled out the Beyond Meat burger patties at 50 of its Supermarket Freshippo in Shanghai and an additional 48 stores in Beijing and Hangzhou in September, 2020.

Within its first year in the market, Beyond Meat has also inked a foodservice partnership with Yum! China as well as with well-known brands in China’s dining scene, including Jindingxuan, GangLi Beijing, Slow Boat Brewery, W Hotel Shanghai and more.

Context:

Online sales in China of fresh food are expected to reach CNY300 billion (USD46.40 billion) this year, an year-over-year increase of 18% from 2020, according to data compiled by consultancy iiMedia Research.

In September, 2020, beyond meat announced to build facility in Shanghai to boost production volume.

Production in the Chinese factory is schedule to reach full output in early 2021.