Douyin Creates 36 Million Jobs in The Last Year

September 11, 2020 6:03 pm

Beijing (PingWest)- Short video app Douyin, the Chinese version of TikTok, says it created 36 million jobs in China between August 2019 and August 2020 as video and live-streaming sector has been booming in the country since covid-19 period in January.

Among the total 36 million job, about 20 million are individual content creators and live-streaming hosts, while 8.6 million came from their team members such as video editor and directors.

The remaining were from Douyin’s multi-channel networks (MCN) or agents that are responsible for managing Douyin accounts, according to a report co-released by Douyin and Renmin University.

The report, the first of its kind from a short-video platform, marks the emerging trend that new hires in live-streaming industry has growing rapidly since the Covid-19 damage both manufacturing and service businesses, forcing many firms to sell their products online.

The live-streaming sector is also strongly supported by government policy, some local authorities recommended workers to considers flexible jobs such as live-streaming hosts, as well as other job that come with flexible employment.

Following an announcement made by China’s Ministry of Human Resources and Social Security in July, selling products via livestreaming is now officially a job in China, Live streamer engaging in sell products was given an officially legal tile “Livestreaming salesperson.”

Livestreaming salesperson was added as a new type of job under “Internet Marketer”.

The recognition of new professional will help the government better regulate the job market and more efficiently guide the industries development to boost education, training and employment in scale, according to the announcement.

In fact, livestreaming salesperson have existed in China for many years, but it flourished and finally got recognized by the government officials until recently, when many enterprises and merchants found ways to promote their products and reach out to customers through online channel amid the cities lockdowns and quarantine measures imposed nationwide to contain the spread of the covid-19.

In the second quarter, live-streaming-related job posts increased by more than 200% from a year earlier, which grew doubled in entertainment industry hiring compared with the first quarter , according to Zhaopin, an online recruitment services provider.

Earlier this year, Boss Zhipin, another Chinese online job listing site, said in a report that more than 70 per cent of live-streaming hosts worked 10-12 hours a day but made less than 10,000 yuan a month. Meanwhile, some of the top hosts earned 10 times that the average hosts.