Beijing (PingWest)—Beyond Meat, the US plant-based meat maker, said on Tuesday it had signed a deal to build production facility near the business hub of Shanghai, as the company shifts its focus to the fast-growing Chinese market.
The move makes it the first foreign plant-based protein maker to establish a major production facility in China, the company said. Trial production in the Chinese factory is expected to begin within months and reach full output in early 2021.
The world's second-largest economy will be a production and research and development center for the company, as well as "a major market in the years to come," said the company in its statement.
Before establishing the production facility, Beyond Meat has already extended its tentacles in mainland China. In April, its products were launched in Starbucks, and in June, by partnering with Yum China, it offers plant-based meat at restaurants like KFC, Pizza Hut, and Taco Bell.
A month later in July, Beyond Meat announced that it has formed a partnership with a supermarket chain owned by Chinese technology group Alibaba and would launch its burgers in Shanghai stores before expanding its offerings to other cities.
According to the United Nations Food and Agriculture Organization, China alone consumes more than a quarter of the world’s meat.