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vivo Partners With National Geography to Launch “VISION+” Initiative to Promote the Culture of Mobile Photography

September 8, 2020 1:20 pm

BEIJING (PingWest) — China’s smartphone maker vivo announced “VISION+”, a global initiative that will build a visual content ecosystem, at a press conference at Enjoy Art Museum in Beijing on Monday, reaffirming the brand’s long-term commitment to user-centric design and leadership in mobile photography technology.

The VISION+ ecosystem is composed of the vivo VISION+ Mobile Photography Awards, launched jointly with National Geographic, along with the vivo VISION+ Mobile Photography Academy, the vivo VISION+ Master Class, the vivo VISION+ Youth Program, and the vivo VISION+ Photographers Federation.

vivo VISION+ centers around “JOY IMAGE” as its core foundation and will form a new visual content ecosystem through initiatives including content co-creation, education and cultural exchanges. The strategy fuses vivo’s product innovation leadership with the evolving needs of smartphone users who view mobile photography as an important part of culture and everyday life.

Wang Yan (left) and Michael Chang (right) announce the vivo VISION+ Mobile Photography Awards
Wang Yan (left) and Michael Chang (right) announce the vivo VISION+ Mobile Photography Awards

Michael Chang, General Manager of Branding at vivo, said at the event that “The genesis of vivo VISION+ is derived from the dedication our brand has placed on mobile photography technologies and culture for many years. We aspire to give more people tools of visual self-expression and the opportunity to document highlights in their lives. We hope to collaborate on more authentic and personalized content with creators to illustrate our brand culture. These initiatives are an opportunity to educate users on our technological advancements and visual aesthetic exploration.”

At the event, Michael Chang and Wang Yan, Head of National Geographic Branded Content and Partnership, announced the vivo VISION+ Mobile Photography Awards. Global smartphone users will be invited to showcase their photography skills, and outstanding entries will be submitted for international photography awards. The theme and progress of the contest will be published on the official websites of both parties, and the world's top photographers, such as Steve McCurry and Michael Halsband, will be invited to partake.

Wang said at the event that as an internationally recognized media brand, National Geographic has always embraced the diversity of humanity in order to deliver excellent content, adding that vivo shares these values, which has resulted in our successful partnership over the years.

She also pointed that as early as 2014, the two brands initiated an image co-creation activity to promote the technological advances of mobile photography. Since then, the technology has seen groundbreaking advancements, and this new cooperation will allow the two parties to explore further.

The vivo VISION+ Mobile Photography Academy is a public photography education initiative, providing an artistic and cultural exchange platform for the masses. At the Academy, photography enthusiasts will learn to discover, understand and convey the creative spirit of mobile photography. The vivo VISION+ Mobile Photography Academy will invite world-class photographers to teach master classes to vivo users and photography enthusiasts. Photographer Xiao Quan, who attended the event, is one of the participants in this program. vivo will conduct the VISION+ Master Class, providing a cultural exchange platform for photographers and users, and will also launch a youth training camp, the VISION+ Youth Program, for aspiring photographers in colleges and universities. By providing a platform where young people can learn, communicate, create and practice, vivo will contribute towards cultivating creativity and talent.

vivo and National Geographic representatives and photographer Xiao Quan (second from the left) hold a panel discussion on mobile photography
vivo and National Geographic representatives and photographer Xiao Quan (second from the left) hold a panel discussion on mobile photography

The core foundation of the “VISION+ Photographers Federation” is JOY IMAGE, uniting likeminded and excellent photographers around the world. vivo hopes to collaborate with more creators to explore the limitless possibilities of mobile photography, which will ultimately contribute towards the technological advancements and aesthetic developments of vivo product design.

Based on comprehensive consumer research and a user-centric design approach, vivo has developped some cuttingedge offerings such as the world’s first pop-up front camera featured in vivo NEX, or the revolutionary Gimbal Camera System of the vivo X50 series and the use of the 50MP GN1 sensor.

In order to attain these goals, vivo is vigorously carrying out technical development processes. At the event, Li Zhuo, Director of Digital Imaging Product of vivo, said a sensor with RGBW matrix has been discreetly developed by vivo for one year. Theoretically, its photosensitive efficiency is measured to be 160% of the conventional RGGB matrix. This technology will push the photosensitivity of smartphones to a new level, capturing precise and clear images under various adverse light conditions.