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Chinese Social E-Commerce Giant Pinduoduo Eyes Work Collaboration Market

March 18, 2020 4:07 am

Beijing (PingWest)—Pinduoduo, the Shanghai-headquartered social e-commerce giant, opened its internal team collaboration app Knock to both corporate and individual users on Monday, tech media Caijingtuya reported.

Developed by Pinduoduo, Knock is a work productivity app designed to increase enterprise communication and management efficiency, allowing users to create group chats, share files, and hold video conferences. 

A company spokeswoman told the South China Morning Post that Knock was initially developed by Pinduodu as an internal communication tool. “It is now available for our ecosystem partners to communicate with our staff as effective communication is key to better serve our 585 million users,” she added.

Knock is currently available on iOS and Android stores, and users can register on the app with a phone number either as an individual user or as a member of an organization. Individual users have to create or join an organization before they can have full access to all of Knock’s features.

Since the outbreak of the epidemic, more than 18 million enterprises in China have adopted work collaboration tools and more than 300 million users have used remote work apps, data from market research firm iiMedia unveiled. 

Since late January, major work collaboration platforms, including Alibaba's DingTalk, Tencent's WeChat work, and ByteDance's lark have opened remote work services to the public for free.

Founded in 2015, Pinduoduo offers customers discounted goods ranging from electronics to groceries. The four-year-old site is catching up quickly with larger rival Alibaba in terms of its annual shopper base, which is now at 585 million versus Alibaba's more than 700 million.