Beijing (PingWest)- Live-streaming has become a crucial online marketing and sale channel for merchants as the deadly virus has led to lockdowns in many major cities across China. 

Alibaba announced that its livestreaming platform Taobao live has grew dramatically in February as merchants across a various industry have tapped Taobao Live to promote their goods and services.

According to the company, the number of live broadcast rooms and livestreaming events on Taobao live has surged 100% and 110% year-on-year respectively as of February,20.

Brands promote their product and service on Taobao live in many different ways. Brands like Adidas and Xiaomi have live-streamed launches of their new products on Taobao live, while 23 automakers including BMW and Audi has leveraged Taobao live to sell cars. Volkswagen has hosted training sessions for employees on Taobao live to avoid crowed gathering.

In addition, Taobao Live has attracted more than 5,000 real estate agents from over 500 brokers across 100 cities in China.

During the lockdown period between February 12 and February 17, Taobao Live reached its peak for live-streaming real estate- related event, with 2 million people watched the live-steaming events on the platform.

Beside live-streaming, the beneficiaries of the coronavirus outbreak are Chinese Internet companies with online product and service include online education, remote work collaboration platform, fresh food delivery.