Bytedance Buys Game Company Mokun Technology to Expand Its Game Footprint

March 18, 2019 10:49 am

BEIJING (PingWest) – Bytedance has recently bought a game company, Shanghai Mokun Technology, according to Qichacha, an enterprises information searching platform.

The information on Qichacha says that the legal representative of the game company is now Bytedance Vice President Zhang Lidong.

Since TikTok was launched in 2016, it has allowed companies to place ads on its platform, including game companies. Currently, 50% of game companies choose to advertise on TikTok. Additionally, this February, TikTok launched its first in-app mini game.

Bytedance may therefore have bought the company in order to improve its cash conversion efficiency through gaming.