Taobao Wins Exclusive Partnership with CCTV’s 2020 Spring Festival Gala

January 11, 2020 1:28 pm

BEIJING (PingWest) — Taobao inks an exclusive partnership with China state-owned CCTV’s 2020 Spring Festival Gala. Alibaba’s group buying platform will roll out 1 billion subsidy. In addition, Taobao will randomly pick up 50,000 lucky customers to place orders of all items in their Taobao carts.

Taobao becomes the only one that established partnership with CCTV’s Spring Festival gala.