Beijing (PingWest)- China’s biggest movie-ticketing platform Maoyan Entertainment and social network and gaming giant Tencent jointly released their first report on China’s movie industry, which summarizes the profound transformation of the industry by the internet.
The report, titled “From Adding to Converging: Research on Movie Development in The Internet Era”, was released during the 28th China Golden Rooster and Hundred Flowers Film Festival in Xiamen.
“Tencent and Maoyan aim to leverage various internet products, technologies, data and ecosystem to serve the whole movie industry, including production, promotion, distribution and IP development and commercialization,” said Maoyan CEO Zheng Zhihao. “With our internet products, data and technologies, we will help solve numerous pain points in the industry, so content creators can focus on their work and produce high quality content. This is our thinking for the alliance with Tencent.”