Beijing (PingWest)- Chinese video streaming platform iQIYI said it has partnered with Astro, a Malaysia’s major pay-TV service provider, to launch iQIYI’s new online video app in Malaysia.
The move follows a partnership agreement inked between IQIYI and Astro in June this year.
Under the agreement, Astro has the exclusive rights to deliver iQIYI content including drama，TV shows and movies on TV in Malaysia.
User in Malaysia can use their Astro accounts to login to the iQIYI App or use their Facebook or Google accounts to register for new iQIYI accounts.
“Astro is excited to be iQIYI’s first App partner outside China. The partnership is timely in an era of streaming services where consumers are able to enjoy abundant choices in entertainment. The demand for fresh and compelling content, great experience and services matters as consumers become increasingly savvier,” said Henry Tan, CEO of Astro