Ctrip and Tripadvisor Enter Into joint Venture Agreement

November 7, 2019 10:56 am

Beijing (PingWest)- China’s largest online travel agency Ctrip and TripAdvisor, entered into a global joint venture.

Under the term of the deal, the two companies formed a global joint venture under the TripAdvisor brand in China, two parities also reached a global content-licensing agreement that Qunar would distribute TripAdvisor content.

The joint venture called TripAdvisor China, will have TripAdvisor owning a 40 percent stake and will provide Group with exclusive rights to its Chinese brand, content license, and other assets of that business.