Beijing (PingWest)- Chinese internet giant Tencent Holding announced on Thursday that it has partnered with YESMILANO, the official marketing agency of Milan, to launch a Wechat official account and a mini program to help Milan to boost Chinese tourism.

By leveraging Tencent’s technologies, YESMILANO has launched a strategic plan to introduce Milan to a broader Chinese audience, including a WeChat official account “YESMILANO” that allows Chinese tourists to find the city’s top-rated tourist attractions, such as Leonardo's Last Supper, Duomo di Milano, Teatro Alla Scala as well as its fabulous luxury shopping district.

The WeChat Mini Program, which will be launched by the end of the year, will allow visitors to easily arrange their journey in the city, discovering hidden gems, local shops and restaurants,

Giuseppe Sala, Mayor of Milan, said, "Milan is a city with 26 centuries of history projected into the future. We invite Chinese visitors to discover the soul of our city. We aim to be remembered by Chinese visitors as the most Chinese-friendly city in Italy. Milan and the Chamber of Commerce are strongly committed in reaching that goal, as supporters of YESMILANO. We both consider this initiative as a pivotal action for the growth of Milan and its enterprises System. We are sure that WeChat will unlock all the barriers for Chinese visitors to have an incredible experience".