Beijing (PingWest)- Essence, a global data and measurement-driven media agency owned by GroupM, said on Wednesday that it is expanding its data and measurement-driven media services to businesses in China.
Essence, which is known for developing the use of analytics and technology to create valuable, relevant and trustworthy advertising, will help companies in China transform their approach to marketing with consulting, strategy, creative, media planning and media activation services. Benjamin Wei, Managing Director, China at Essence, will lead local operations across offices in Beijing and Shanghai, supported by GroupM.
With more and more companies in China embracing data-driven approaches to grow their businesses, Essence's expertise and digital heritage are exactly what marketers here are looking for," said Benjamin Wei. "Our mission is to make advertising more valuable to the world with marketing that adds value to people's lives, and we are looking forward to bringing that mission to life in China."