Close

Alibaba Unveils Six New Company Values for the Digital Era

September 11, 2019 8:37 am

Alibaba Group (NYSE: BABA), the Chinese e-commerce giant, unveiled its changes to the six core values on the 20th anniversary of its founding. This is the second refresh of company values in the past 20 years.

The latest evolution of its six values follows Alibaba’s recent reaffirmation of its mission statement – “To make it easy to do business anywhere.” The Company also sharpened its vision to clarify its intent is to be a “good company that will last for 102 years” in the digital era, rather than pursuing power or scale.

The updated values and the rationale behind them are:

1. Customers first, employees second, shareholders third
Understanding and addressing the needs and pain points of our customers is our most-important responsibility. Only by creating sustained customer value can our employees grow and shareholders achieve long-term benefit.

2. Trust makes everything simple
Trust is precious and must be constantly nurtured and protected. We want our Aliren to continue to be straightforward, standing up for the right values and relying on one another via trust.

3. Change is the only constant
The world is changing even if we are not. Embracing change, either by changing oneself or fostering change in the company, is a unique part of our DNA and must be valued.

4. Today’s best performance is tomorrow’s baseline
This onward-and-upward approach has helped Alibaba survive our most challenging moments and thrive when we are ahead. Alibaba spirit means we need to constantly challenge and motivate ourselves and strive to exceed normal parameters.

5. If not now, when? If not me, who?
This was a tagline in Alibaba’s very first job advertisement. It’s still how we want our employees to view themselves as owners of the business. This gives them a sense of purpose and drive.

6. Live seriously, work happily
Work is for now, but life is forever. We want our employees to treat life seriously when they work and enjoy work as one enjoys life. We respect the work-life balance decisions of every individual.