TikTok Marks the US, Japan, and India as Strategically Important Countries

September 9, 2019 2:27 pm

BEIJING (PingWest) - Bytedance’s short-video app TikTok changed its strategically important countries to the US, Japan, and India, eliminating the UK.

TikTok made this decision after evaluating the ARPU (Average Revenue Per User) of countries and regions and classifying them into three categories— S, A, and B— in a descending order. The US, the UK, and Japan rank tier S. India, South Korea, Europe, West Europe (Germany and France) rank tier A. Middle East, East Europe, and South America rank tier B.