Bytedance Launches New Search Engine in China

August 12, 2019 11:29 pm

Beijing (PingWest)- Bytedance, the company behind short-video app TikTok and news aggregator Jinri Toutiao, has launched a new search engine in China, challenging an area currently dominated by Baidu.

Bytedance has already move beyond its core business in news and video and expanded its business line into work-place messaging and music streaming, that allows Bytedance to compete with other Chinese tech firms such as Tencent Holding.

Bytedance had posted job opening for its new search engine team last month on its official social media, and had hired technical experts from Google, Baidu and Bing.

It said the search engine would offer content from ByteDance-owned apps, including Jinri Toutiao and the Chinese version of TikTok.