According to 36Kr, Soocas, a link in Xiaomi's product ecology chain, raised $30 million in a series C funding round, the largest single round yet raised among personal digital product technology companies. The funding round was led by Vision Knight Capital, Kinzon Capital, Greenwoods Investment, Orchid Asia Group Management and Yunmu Capital. In addition, shareholder Cathay Capital, which was an earlier investor in Soocas, is still invested at this time.
Soocas is an internet technology company that provides personal digital products for healthcare. Its core businesses are sonic electronic toothbrushes and hairdryers, and an app that customizes toothbrush settings and keeps track of related data.