Chinese electric vehicle (EV) maker Xpeng is expanding its European sales to the UK and Germany in 2023, the company announced today. Xpeng will offer its P7 sedan and G9 sport utility vehicle (SUV) in these two markets.
In Germany, Xpeng plans to sell its vehicles through a traditional dealership approach. The company is in talks with several larger chains to secure distribution partners. Xpeng hopes to have 15 to 20 distribution partners in place by the end of this year and twice that by the end of next year.
The expansion shows the company is upping its bet on the European market. The company has already opened delivery and service centers in Norway, the Netherlands, Sweden and Denmark.
Chinese electric car makers including Nio, BYD and Zeekr are eyeing Europe as the region is aggressively pushing electrification, but so far the feedback has been mediocre.
When it comes to the German market, they are in a worse situation as they have to compete with established German automakers such as Volkswagen and Daimler.
Citing data from the German Federal Motor Transport Authority, CarNewsChina.com said that Nio registered 13 cars, while BYD registered 7 EVs in February. Nio officially entered the German market last October, while BYD entered the market last August.
According to Brian Gu, co-president of Xpeng Motors, besides the European market, Xpeng Motors is also considering expanding to South America and the Middle East, but due to the current political situation, the North American market is not on the agenda.