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Alibaba inks agreement with Hangzhou Cross-border E-Commerce Pilot Zone to help brands expanding overseas

July 29, 2022 10:35 pm

Alibaba has inked agreement with Hangzhou Cross-border E-Commerce Comprehensive Pilot Zone to help more Chinese e-commerce brands expanding overseas as enterprises‘profits declined amid weak domestic consumption.

Hangzhou Cross-Border E-Commerce Comprehensive Pilot Zone will provide government policy guidance and supporting measures to center key cross-border e-commerce brands, Alibaba will play a key role in providing customized solutions to businesses based on its data and digital foreign trade service capabilities.

Multiple international business units of Alibaba, including AliExpress, Southeast Asian e-commerce platform Lazada, had built business relationship with the city’s e-commerce pilot zone.

As part of the city’s 22 e-commerce development project, Alibaba and the city’s e-commerce pilot zone announced plans to set up a special fund worth 5 billion yuan in May.

“Chinese cross-border e-commerce brands are in urgent need of a digital enterprise platform and ready-to-deploy e-commerce system to continue growing their businesses despite the uncertainty,”said Zhang Kuo, president at Alibaba.com, the group’s international business-to-business marketplace that connects Chinese and overseas suppliers with buyers abroad.

Hangzhou, the hometown of Alibaba, established China’s first cross-border e-commerce pilot zone in 2015, aiming to boost foreign trade and cultivate home-grown online retailers that can compete globally.

In February, China’s State Council announced that cross‑border e‑commerce pilot zones will be set up in 27 more cities and regions, including Erdos in Inner Mongolia, Qingyuan, Chaozhou and Jieyang in Guangdong, and Kashgar (Kashi) in Xinjiang.

In 2021, China's cross-border e-commerce imports and exports increased 15 percent year on year to 1.98 trillion yuan (about 294 billion U.S. dollars), with pilot zones playing a important role in spurring the growth.