Ford Motor is accelerating its localised electrification strategy in China by setting up a new subsidiary called Ford Electric Mach Technologies or FMeT,
Ford has committed to run FMeT independently in China, marking the first independent intelligent EV entity in China that is established by a foreign automobile brand. FMeT will focus on the research/development and operation of intelligent electric vehicles in China.
Like Nio, Xpeng and rest of Chinese electric vehicle companies, FMeT will build up its brand awareness by using direct selling model in China, meaning more direct sales stores will be opened in large shopping malls across major cities in China.
Ford Select, an exclusive direct sales network for electric vehicles, currently covers 43 Chinese cities with more than 100 sales outlets. Ford said it would open Ford Select's first flagship store in Shanghai by the end of this year.
Ford has three new energy vehicle models by far, including Territory EV, Edge plug-in hybrid and Mustang Mach-E.