When Google wanted to reach out to local app developers, we carried out a survey study and, based on the results, organized a five city tour across China that brought Google engineers face to face with more than 3000 impassioned developers.
Microsoft has made a new commitment to thoughtful, studied design, as embodied in its new Surface laptop. Something with so much attention to detail deserves detailed attention, so we gave readers an in-depth look at Surface’s design features.
Like any global company, Amazon has to think about the local. At Amazon’s re:Invent conference for their web services, we helped them organize a special China session to talk directly with Chinese clients and address their unique needs.
To see what a car is truly made of, it needs to be on the road, not in a showroom. Which is why we took a group of Tesla owners on a roadtrip like no other: across the roof of the world, from Qinghai to Lhasa, and livestreamed the journey.
Airbnb is still a stranger to many in China. To help remedy that, we reported from their annual conference, and showed Chinese audiences what it is in the company’s latest plans that really matter to them.
VR is still in its infancy, and both companies and users face a steep learning curve in figuring out how to approach it. So when a company like Facebook experiments with how to create VR avatars, it needs more than just to make users aware of it; it takes more in-depth content, that can explain, demonstrate, and captivate.
Udacity has partnered with Didi to advance research in self-driving technology. To spotlight the work they’re doing together, we sat down with Udacity’s Sebastian Thrun and Didi’s Zhang Wensong to chat about their vision of AI’s role in transportation.
For home AI company Rokid, it wasn’t enough to just let people see their robots, they needed to interact with them. So, we threw them a Christmas bash in both Beijing and Shanghai, giving people a chance to get up close and personal with one of the most transformative consumer technologies around.
When Ayla entered China, it wanted to build up brand awareness and to make connections with smart hardware developers. We helped with both, providing them with market research and a series of events to help them connect with Chinese developers and designers.
Wacom hasn’t gotten as much recognition from ordinary consumers as it deserves. So, for its Bamboo product series, we helped identify new, more targeted user groups and arranged uniquely themed workshops and design hackathons in five different cities to put their products into the hands of users.